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Globalization is the process of increasing the connectivity and interdependence of the world economic markets. This process has begun a rapid increase of the past few decades as great increases of technology have been made, and many countries are beginning to use outsourcing for their businesses.

Unfortunately, many have seen the negative effects of globalization and refer to it as "cultural imperialism", or, the domination of a powerful culture over the local culture in the area. As countries begin to share ideas and products, the cultures begin to bleed into one another. American culture, in particular, has been scrutinized by intentionally trying to turn other cultures into consumer cultures in order to make more money off of them. The consumer culture is one of the main factors of the American economy, and if it spreads, the economies of other nations could be affected in unknown ways.

One recent (and rather funny) example of this today is pulled from a story on CNN: http://www.cnn.com/2010/WORLD/meast/11/15/dubai.star.wars.photography/index.html

French photographer Cedric Delsaux's most recent artwork consists of pictures he took in Dubai that have been photoshopped to include images from George Lucas's "Star Wars" films. This is a perfect example of the influence that American films have had on other cultures. "Star Wars" is American, yet this French photographer is using it as the primary aspect in his work.

Advertising: The reason that little Apple Logo adds $200 to the price tag

Good old Apple. Apple is probably the best company in the world today at advertising their products. No matter what the product is, and no matter how much it costs, two things are a given nowadays: Apple will advertise it, and people will buy it. How do they do this? Well, first of all, they make good products. As I sit here typing this on my MacBook Pro, I can attest to this fact. I am extremely satisfied with my laptop, as are many other consumers. This fact certainly helps them out. You can advertise anything, but if it sucks, people probably won't buy it. Second, they make their advertisements catchy and appealing to everybody. In this blog, I will use the iPad as an example.



When the iPad was first announced, the media ate it alive. Many called it "a giant iPod Touch" and for the most part they were right. The iPad doesn't feature any real technical advantages over the current iPhones or iPod Touches, aside from the bigger screen. Many vowed that they would never buy an iPad, as it was useless. And then they saw the ads. The ad shows just how much you can do with this thing. It puts a faceless user and just shows what this device can do, allowing the audience to put themselves in the shoes of the person in the advertisement (not unlike their iPhone or iPod Touch ads). What is the appeal for this ad then? It has to be that of autonomy and curiosity. Autonomy because this ad shows that you can become more productive, as well as have a better leisure time. Curiosity because it shows so much stuff that the iPad can do so quickly that you want to see more. The consumer wants to see what the iPad can do, which hypothetically might take them to apple.com, which subjects them to more advertising. So did this ad work effectively? Well, according to recent data, the iPad has sold about 4.5 MILLION units! I would say that the stats don't lie here. People want the iPad.

Plot Arc: How You Can Badly Screw One Up

It's simple to follow a 3-act or 5-act structure in modern Hollywood films. It's also very simple to somehow screw this up. In Star Wars Episode III: Revenge of the Sith, George Lucas follows the 5 act structure almost perfectly, and yet his film still does not come across as very effective? Well, why is this? You're about to find out.

First, let's analyze what George Lucas does right with Episode III. First of all, we know that this one is solely about Anakin turning into Darth Vader. Why he decided to throw the *expletive* first two films at us before this is beyond me (it's green and rhymes with "honey"), but here we are, finally to the turn of Anakin from good to bad. This seems almost perfect for a 5-Act structure. It deals with the moral dilemma of Anakin Skywalker, and the climax is when he goes from good to bad. He got the right plot triangle.

So how does this plot shake out? Well, first, we start with this:

The beginning space battle not only gives Lucas his chance at throwing as much CGI as possible on the screen, but it gives him a chance of showing the good relationship between Anakin and Obi-Wan. Anakin is clearly good in this part of the film. We are shown that he is a hero, and despite doing a very un-heroic thing

like killing Count Dooku for instance, he is mostly regarded as a good guy, joking and laughing with Obi-Wan on their mission. The rescue of Chancellor Palpatine is the rising action, and Act I of the film. 

Act I lasts for about the first 30 minutes of the film, which is almost perfect for a 140 minute film (almost 1/5 of the movie). It lasts up until the first plot point, which is:

When Anakin has the dream of Padme dying and decides to stop it from happening, it is the first mini-climax, and the first plot point. The tension of Anakin is beginning as he does not know what to do about his prediction that his wife will die. This brings us to Act II, which follows Anakin trying to learn the powers he needs in order to save his wife, and befriending the evil Chancellor Palpatine to do so. This continues the rising action, and Anakin's tension continues to build as he is further frustrated by the Jedi Order. So far, Lucas is pulling this plot triangle off in near perfect form! All he has to do is continue this and he's got a great -- not so fast! We're only in Act II. Act III is the most difficult part, and it is where Lucas fails. Our next plot point comes about 35 minutes later, at the 64 minute mark: Anakin, after hearing that Chancellor Palpatine is evil (what a shocking surprise!), decides he's going to turn him in to the Jedi Council.

Hooray, Anakin is a good guy again! He isn't going to turn on the Jedi, so all is well!

So then 10 minutes later he kills the guy that he just decided to turn Palpatine in to, immediately regrets his decision, and then a minute after that kneels and becomes Darth Vader in quite possibly one of the sloppiest climaxes (no, that's NOT what she said) in cinematic history. The problem is, Anakin goes from good in the last plot point, then to bad 10 minutes later, then to good again when he regrets his decision, and then says "Oh well, I'll just become Darth Vader anyways" and murders children. As Professor Berg said, The middle part of the story is the hardest, and this is where Revenge of the Sith fails. Before this point, and after this point, there is a pretty good story (for Lucas's standards), but the climax is where the film fails. 

So let's wrap this thing up and call it a day. Act 4 begins after this climax, where everybody dies. Anakin kills the children (but there's still good left in him!), the stormtroopers kill the Jedi, Obi-Wan goes to kill Anakin, something with Yoda being called a "little green friend" (who wrote this garbage dialogue?), and then we get one of the worst acting performances put on screen.

I mean, seriously, Natalie Portman, you've been nominated for an Oscar. So have you, Ewan McGreggor (well, a Golden Globe, the point remains). This scene is not only a huge waste of acting talent, but it just downright sucks, and it is plot point 4. Anakin Force chokes Padme because he finds her lack of faith disturbing, so now he's completely turned on his life and the tension begins to fall. Sure, the action picks up (20 minute long lightsaber battle), but the tension is gone. Anakin is Darth Vader, now let's light him on fire and get this nonsense over with.

Ta da! This film should be lit on fire.

Not that there's anything wrong with that: The Art of the Sitcom

Sitcoms: the bottom of the barrel in creativity according to many critics. The shows that pollute TBS and Nick at Night. The only thing to watch at 1 in the morning on cable television. Yet, sitcoms are almost always some of the most popular shows on television. From Seinfeld, to Friends, to Everybody Loves Raymond, to recents such as Modern Family or The Office, sitcoms continue to be a very prevalent and popular part of television programming. So why are these referred to as "not very creative" by some critics? Well the answer is that they follow the same basic structural patterns. Most sitcoms run about 22-24 minutes an episode, and fit into a half-hour time block, aside from some season finales or premieres. They also feature an episodic structure, where you don't need to see previous episodes to understand what's going on. Some shows, such as Friends or The Office, feature episodic content but also have some overarching storylines (such as the Ross/Rachel and Jim/Pam romances). Sitcoms also usually follow a basic, 3 act structure and very little character development, which makes the characters very flat, another criticism.

Recent shows have attempted to keep this same structure and make the show feel like a sitcom, but they change up some of the basic character stereotypes. A great example of this would be the Emmy-award winning sitcom: Modern Family. Modern Family follows 3 different families, the "normal" family with a mom, dad, and 3 children, a gay couple with their adopted Asian baby, and an old man and a young Latino woman who have recently married. Modern Family takes the classic TV family stereotypes and turns them upside down. The structure is fairly episodic, aside from one or two references to other episodes, and follows the basic 3-act structure and 30 minute time block that most other sitcoms use.

The key difference for Modern Family, is that rather than focusing on 2 or 3 main characters, and adding in a bunch of less important characters (The Office, Friends, and Seinfeld are all culprits of this), or just focusing on one family (Everybody Loves Raymond), Modern Family can focus on 3 different families, and focus on a different main character every week. This offers a refreshing take on the sitcom genre, and it is probably why it dominated the Emmys this year.

Killing Nazis and Sarah Connor: Examples of angle use in modern films

As the old cliche goes: it's the little things that matter. In film, this is no exception. Sure, audiences may not be praising filmmakers for their impeccable use of angles or camera movements, but such things are very important to the overall effect of a film. When watching a film, you may not even notice how these things are used, but your brain does. The way filmmakers use angles is very important to how people feel about the film. They help set moods, and help establish characters.

One example is a stand out scene from the 2009 film "Inglourious Basterds" (Directed by Quentin Tarantino):

When the "Bear Jew" enters the scene after a dramatically long sequence in which he taps his bat against the wall, the scene is shot from a low angle to show the dominance that he has over the Nazi soldier. This low angle gives the "Bear Jew" a lot of power, and shows that he is a very daunting figure. The shot also follows the basic shot progression by starting with a longer shot.

The scene continues to shoot him at a low angle, but switches to a medium shot.

Meanwhile, the Nazi soldier is shot at a high angle, removing power from him. The soldier is essentially helpless, and the angle portrays that. The medium shot is used here as well.

Now, the shot is a close up to show the emotion of the scene. The "Bear Jew" hates Nazis, and he is very angry. The shot is also tilted to make the shot more interesting. The low angle is consistent.

This shot is almost the same as the last one by being tilted and a close up, but the Nazi is shown from the high angle. This again removes his power. He is, to be blunt, about to get his head bashed in by a baseball bat. He is staring at his death.

The use of angles in this scene tells pretty much everything about the characters without really having to use any other means.

Another example is from the 1984 film "The Terminator" (Directed by James Cameron):

As the Terminator approaches Sarah Connor in the bar, he is shot in a low angle. Not only does this give him an incredible amount of power (he is shot in low angle for nearly the entire film), but it gives him the  appearance of being incredibly tall.

Meanwhile, Sarah Connor is shot from high angle, to give her the helpless attribute.

As the Terminator pulls the gun out, the low angle is used again.

The low angle is used again for Sarah, but now it is a close up shot of her face. This, just like the scene from "Inglourious Basterds" is used to show the emotion of being near death. Sarah believes that she is about to be killed at that moment, and this close up shows her emotions, while the high angle shows that she can do nothing about it.

Both of the aforementioned scenes are nearly exactly the same. Both show a daunting figure about to kill a helpless victim, and are shot in nearly the same way. They both follow the basic shot sequence of starting with long shots and getting closer as the scene continues, and both use the low and high angle shots effectively.

Film Spam: How movie studios dominated the industry

Classical Hollywood is often referred to as the Golden Age of Cinema. A number of classic films that are still highly regarded today were produced during that time period. The problem with this "Golden Age" was that for every one great film produced, there were dozens and dozens of terrible ones. The reasoning behind this was simple: in order to eliminate competition, they had to produce as many films as possible to fill up the theaters. This "block-booking" was the reason that the Big Five dominated the film industry at this time. The theaters would simply have no more room to play other films from independent filmmakers as an example.

Overall, this spam had a negative effect at the time on the cumulative quality of films, because the vast majority of movies were not carefully planned out and executed. You would have one or two great films a year, and then a slew of downright awful movies. At the time, this probably weakened the overall effectiveness of films. In recent years, however; we look back and see only the great ones, but nobody ever hears about the bad ones, which means that in the long run, this didn't actually hurt the studios that much.

But, alas, in 1948, the Supreme Court ruled that this practice of "block-booking" was anti-competitive, and placed restrictions on the studios. This didn't completely eliminate the practice, but it did stop the overwhelming spam that the studios kept creating, and led to the weakening of the studio system. An example of "block-booking", in 1977(not in the classic studio era, but the concept remains the same), there was this little film that was coming out, you may have heard of it:

Unfortunately, nobody wanted to show this film at their cinema. Luckily, thanks to this "huge blockbuster" called "The Other Side of Midnight" (which quite ironically was nowhere even close to Star Wars in box office totals), also made by 20th Century Fox, "Star Wars" actually got put into theaters. Fox told theaters that if they wanted to show "The Other Side of Midnight", they had to show "Star Wars". This is a great example of how block-booking, when not overdone, can be a good thing. The problem was, in classical Hollywood, they well for the overkill effect.

Lucky there's a Family Guy...

When "All in the Family" was released, it was one of the most controversial shows on television. The creator, Norman Lear, thought that Archie would be a great social critique on many Americans' attitudes, however; many people thought he went way too overboard.

So, today, what's the most controversial show on television? What's the show that the FCC is constantly having to look out for? Well, I'll offer a visual comparison of the opening to "All in the Family" with the intro of that show:

It's obvious in both the similar intros and the show's title that "Family Guy" was heavily influenced by "All in the Family" and is striving to be the same type of show. Both shows are heavily controversial, covering topics such as politics, sexual orientation, racism, and others. Both shows also used a fair amount of language. "All in the Family" was among the first to use "God damn it" on TV, and "Family Guy" drops numerous swear words, including F-bombs on the unedited DVD releases. 

No matter how similar these shows are, though, there are still various differences between the two. For example, "Family Guy" is animated (thank you Captain Obvious!), and features a much different narrative structure (various cutaway scenes and anecdotes). Really, "Family Guy" seems more based on "The Simpsons" than "All in the Family", but it is still the best modern comparison to it. "All in the Family" also uses much more racial slurs, whereas "Family Guy" uses stereotypes but not very many slurs. 

Content-wise, both shows don't really fail to address topics that the other does address, other than "Family Guy" addressing a few modern issues such as abortion or gun rights that weren't as prevalent during the times of "All in the Family". But really, neither show holds back that much. They both go boldly where no show has gone before, and address things that other shows would fear to delve into.